Trade Fairs Germany
Germany is the world's leading center for international trade fairs. Five of the top ten global trade fair companies, as well as around two-thirds of the world’s leading trade fairs have their home in Germany. Around 180,000 exhibitors and more than 10 million visitors are taking part in the 150 international trade fairs and exhibitions in Germany every year. Germany has 22 trade fair venues with a total hall area of 2.8 million square meters. 10 of these trade fair venues have a hall area that exceeds 100,000 square meters. With 466,100 square meters of covered indoor space and 58,000 square meters of open-air space, the biggest Exhibition Center in the world, the Exhibition Grounds of Deutsche Messe in Hannover, is also located in Germany. Attending trade fairs is a crucial and cost efficient part of a company's marketing efforts. With their international appeal, German trade fairs provide great forums for purchasing & selling products and ideas, decision-making and gathering market intelligence.