- Consolidated sales of NTD 36.5 billion in Taiwan in 2024.
- Steady growth and presence across all business sectors.
- Firm commitment to realizing the future of mobility.
- Localization of artificial intelligence (AI) technology as a priority.
- Continued dedication to assuming social responsibility.
Taipei – Bosch, a leading global supplier of technology and services, ended its 2024 fiscal year with 36.5 billion NTD (1.05 billion euros) in consolidated sales in Taiwan, thus registering healthy growth of 12.6 percent in NTD (9.2 percent in euro) despite tough market conditions, achieving record sales in 2024. “The growth was mainly driven by the positive development of the Mobility business sector. We delivered innovative solutions within our market segments to maintain competitiveness – with our products, we want to continue to enhance the quality of people’s lives,” said Andreas Schmidt, chairman and managing director of Bosch in Taiwan. “While we expect economic uncertainties in our business areas in Taiwan, we are committed to building resilience and adaptability around the development of the local market. In that, we are pushing forward with solutions for the mobility of the future and AI applications in diverse areas,” said Schmidt. The number of associates employed at Bosch in Taiwan stood around 540 as of December 31, 2024, on par with the level of the previous year.
Development of Bosch business sectors
In 2024, the Mobility business sector was again the biggest contributor to sales of Bosch in Taiwan. Bosch is at the forefront of driving a fundamental shift toward electrification and enhanced road safety in Taiwan. Bosch occupies a leading position in the electric powertrain market. The company has been actively collaborating with several local car makers to drive forward electromobility in Taiwan. As part of its ongoing commitment to improving road safety, Bosch has contributed to the growing trends of deploying advanced active safety systems with both two-wheeler and four-wheeler vehicle makers in Taiwan, while maintaining its leading position in anti-lock braking systems (ABS). Through strategic channel expansion, Bosch unlocked growth across the mobility aftermarket segments last year. This included the significant progress of its workshop network that hosts over 60 Bosch Car Service workshops and more than 300 Bosch Selected Shops in Taiwan. Following the recent entry into the two-wheeler market, the mobility aftermarket sector successfully established partnerships with dealers, distributing auto parts for two-wheelers through over a thousand motorcycle shops across Taiwan, further strengthening the footprint of Bosch in Taiwan.
For sensor technology, while laptops remained a main source of growth of motion sensors, applications such as WiFi access points contributed to the sales of pressure sensors. Addressing the issues of air quality, Bosch Sensortec division further introduced the new BMV080, the world’s smallest particulate matter (PM) air quality sensor that provides actionable information and allows users to make conscious decisions to improve people’s well-being and health. The new sensor is maintenance-free with no fan-induced dust buildup, ideally fit for compact connected devices such as air quality monitors, smart thermostats, heating, ventilation, and air conditioning (HVAC) and air ventilation systems, smart air purifiers, and wearables to monitor local mass concentrations of particulate matter in real-time.
The development of the Industrial Technology business sector aligned with the market development. Bosch Rexroth, a subsidiary of the Bosch Group, has been dedicated to expanding the fields of applications of industrial technology. In 2024, it successfully tapped into the two-wheeler market, supplying CytroPac, a compact and energy-efficient hydraulic power unit, and Smart Function Kit, servo press machines with connected functions, to leading motorcycle makers in Taiwan, increasing efficiency and decreasing costs of manufacturing. Smart Function Kit combines mechanical and electrical components with software and is the basis for system integrators or end users with process know-how, meeting the demands for customization and automation. The modular servo press is designed around multiple standardized joining tasks and can be connected via open interfaces and conveniently monitored on a tablet.
The Consumer Goods business sector in Taiwan reflected the overall development of the respective industries last year. BSH Home Appliances subsidiary secured market leadership in key segments such as dishwashers and built-in cavities in 2024 in Taiwan. Market advances were achieved in the hood segment through a successful bundle campaign including induction hobs, resulting in growth in sales last year. In addition, the launch of a three-in-one UltraClean washer-dryer that features a larger 12KG capacity and smart functions such as Home Connect and i-Dos, provides a solution that fits the urban lifestyle in Taiwan. Moving forward, the division is committed to establishing deeper local market penetration. In 2024, the Bosch Power Tools division achieved significant growth in the sales of expert accessories by leveraging the in-store spaces to install accessories corners and elevate user experience. Increased product visibility and accessibility not only drove sales growth in the sector but also strengthened brand presence in the market.
In building technologies, the Energy and Building Technology business sector successfully acquired major security surveillance systems of the government sector and projected sustainable growth in the next few years. The strong demand for intelligent security systems from the high-tech industry was again another sales driver. With intelligent solutions fulfilling the needs of smart factories, the market presented long-term potential and was expected to grow.
Advancing safe, smart, and innovative mobility
In a bid to fulfill the vision of stress-, accident-, and emission-free mobility, Bosch’s forward-looking initiatives in Taiwan encompass technology localization, translating Bosch’s vision into local realities and in turn supporting Taiwan’s transition toward a safer, smart, and innovative mobility future.
To make roads safer for all, Bosch is focusing on the development and application of advanced driver assistance systems (ADAS). In Taiwan, Bosch has demonstrated its unwavering commitment to enhancing road safety through the localization of ADAS for commercial vehicles. By adapting its safety technologies to meet Taiwan’s unique traffic conditions, Bosch is committed to introducing ADAS solutions that address the specific needs of commercial vehicles. This dedication to localization is expected to result in a decrease in accidents on the road and an increase in driver alertness, reinforcing Bosch’s position as a trusted technology provider in Taiwan’s automotive sector.
Since 2020, the Asia Pacific headquarters for Bosch eBike Systems set in Taichung has served as a hub for technical training and real-time support to the Taiwanese bicycle industry cluster as well as for market development in Asia and Oceania. Last year, in response to Taiwan’s growing demand for diverse and sustainable transportation options, Bosch has successfully entered the local eBike market in Taiwan as well. Through a strategic partnership with a respected local service provider, the company now offers Taiwanese cyclists access to the premium eBike drive systems backed by comprehensive local aftermarket support. This expansion further aligns with Bosch’s global commitment to sustainable mobility, the needs of local cyclists, and its strong partnership with global leading bicycle brands.
Promoting AI technology for local applications
The overall AI market size was around 184 billion USD in 2024 and is expected to reach approximately 244 billion USD by 2025, with projections to exceed USD 800 billion in 2030, according to Statista, a global data and business intelligence platform. Today, every Bosch product has AI or has been developed or manufactured with its help. In this vein, Bosch is making significant strides in promoting AI technology across multiple sectors and scenarios in Taiwan.
From the car to the cloud, Bosch actively promotes AI-enabled software solutions to meet the needs of modern transportation. Bosch’s RideCare solution showcases its software innovation, offering comprehensive carsharing and fleet management capabilities. The solution is the combination of an intelligent sensor box and software that detects smoking in vehicles, damage impacts, and harsh driving behavior. When sensors transmit data about accidents or smoke to the cloud backend, Bosch can use AI methods to derive the intensity of any impact and classify it for the fleet operator. The system’s intelligent algorithms process both vehicle driving dynamics and contextual information, such as road conditions, to precisely identify damage locations, whether on the rear bumper or underbody. This service allows fleet owners to accurately assess damages, maintain complete visibility of fleet conditions, and enhance customer experience while optimizing the total cost of ownership.
Bosch’s innovation in micro-electro-mechanical systems (MEMS) sensor technology represents another frontier in Taiwan’s AI ecosystem. These sophisticated sensors incorporate embedded microcontrollers and specialized software with AI capabilities running directly inside the sensor. This approach enables edge computing that processes data locally, reducing latency and enhancing privacy while allowing for more responsive and intelligent IoT applications across industrial, automotive, and consumer electronics sectors in Taiwan.
The company’s CtrlX series, coupled with the Kassow Robot welding solution, represented a major leap in manufacturing technology by implementing sophisticated machine learning algorithms that optimize production processes. These systems continuously learn from operational data to enhance efficiency, reduce errors, and adapt to changing production requirements, positioning Taiwan’s manufacturing sector at the forefront of smart factory implementation.
In the consumer space, Bosch is transforming everyday living with AI-enabled home appliances that integrate seamlessly with its Home Connect app. This technology is making cooking nearly effortless for consumers, as appliances can recommend recipes based on available ingredients, adjust cooking parameters automatically, and learn user preferences over time. The AI systems powering these appliances continuously improve through usage patterns, creating increasingly personalized experiences.
Continued dedication to social responsibility
Bosch Taiwan is dedicated to making a meaningful impact on the local community by promoting social inclusion, road safety, and technical excellence. Through strategic partnerships, educational initiatives, and support for talent development, the company actively fosters a safer, more inclusive, and innovative environment for all.
In 2024, Bosch Taiwan made significant strides across its operations and community initiatives. The company prioritized associate wellbeing through a series of health-focused programs, earning the Corporate Health Responsibility Award from Common Health magazine. In the broader community, Bosch Taiwan extended support to underprivileged groups through the You Made My Day social caring program established in 2013. With one-day sponsored volunteer leave, volunteers showed strong interest in causes related to environmental protection and the welfare of women and children. Looking ahead, Bosch Taiwan aims to continue outsizing its impact and reinforcing its commitment to Taiwanese society.
To build a deeper and more meaningful connection with the local community, the mobility aftermarket division partnered with the charitable Sunshine Foundation and donated a total of 2,500 wipers to support vocational skills training for people with disabilities. This initiative aims to empower individuals with disabilities by enhancing their technical and vocational abilities, fostering independence, and promoting social inclusion through skill development.
Meanwhile, Bosch Taiwan remains dedicated to fostering a culture of road safety and technical excellence. In light of Taiwan’s high density of motorcycles and their significance in daily commute, in 2024, Bosch took part in the Road Safety Fair held by German Trade Office Taipei to raise awareness about active safety systems of two-wheelers, engaging more than 300 elementary school students and aiming to relay the important message to their parents.
Additionally, the company’s sustained support of the National Skills Competition underscored the long-term investment in developing Taiwan’s next generation of technical talents. By providing the necessary automotive parts and power tools, Bosch aims to nurture young professionals in Taiwan while contributing to making mobility safer and more efficient in Taiwan.
Bosch Group: outlook for 2025 and strategic direction
The Bosch Group is continuing with its ambitious Strategy 2030 to strengthen its competitive position, even though the market environment was a significant brake on growth last year: at 90.3 billion euros, the supplier of technology and services generated 1.4 percent less sales revenue in 2024 than in the previous year, or 0.5 percent less after adjusting for exchange-rate effects. The EBIT margin from operations was 3.5 percent. “In the 2024 fiscal year, we achieved important improvements in terms of costs, structures, and portfolio,” said Stefan Hartung, chairman of the board of management of Robert Bosch GmbH. With a normal inflation rate of between 2 and 3 percent, Bosch aims to achieve annual growth of between 6 and 8 percent on average until 2030. In the first quarter of the year, Bosch increased its sales revenue by 4 percent compared to the previous year. The Bosch Group is still aiming for a target margin of 7 percent in 2026, viewing this as an extremely challenging task given current challenges. To remain successful amid changing markets and technologies, Bosch will continue to work intensively on costs and structures and focus on profitable business areas. “As a global technology leader, we are fully committed to boldly playing to our strengths, such as our high level of innovativeness,” Hartung said.
The company also sees its collaboration with startups as a major stimulus for growth. As one of Europe’s biggest corporate venture-capital investors, the Bosch Group announced a new fund for venture capital: the subsidiary Bosch Ventures is providing around 250 million euros. Bosch expects developments in its core Mobility business sector, particularly in electromobility, hydrogen, and software-defined vehicles, to be a major stimulus for growth. In the Consumer Goods sector, Bosch sees significant growth opportunities arising from new customer requirements. The focus for power tools is on expanding the range of cordless devices, and BSH Hausgeräte is launching a fridge-freezer this year that is the first Matter-capable home appliance on the market. In its Industrial Technology business, Bosch expects order intake to stabilize and is still pursuing the goal of achieving sales revenue of around 1 billion euros by the beginning of the next decade with software and digital services such as the Hydraulic Hub. Additionally, factory automation is set to focus on growth areas such as battery, semiconductor, and consumer goods production. In the Energy and Building Technology sector, Bosch expects the planned acquisition of the heating, ventilation, and air-conditioning (HVAC) business of Johnson Controls and Hitachi to deliver significant growth. Despite all the global turbulence, climate action remains a core concern for Bosch. The company is underlining this with new scope 3 targets, which aim to bring down carbon emissions outside Bosch’s direct sphere of influence, such as those from product use, even further by 2030. Irrespective of its growth targets, Bosch wants to double its corresponding CO2 reduction target by then from 15 to 30 percent compared to 2018. “Climate change won’t disappear just because the global economy currently has other challenges to deal with,” Hartung cautions. “Sustainability remains a priority for Bosch.”