Porsche significantly increased the share of electrified vehicles it sold in the first quarter of 2025: a total of 71,470 cars were handed over to customers worldwide between January and March, 38.5 per cent of which were electrified. This share is made up of 25.9 per cent all-electric vehicles and 12.6 per cent plug-in hybrids. The Panamera recorded the strongest growth among the sports car manufacturer's six model series, with an increase of 27 per cent. Deliveries of the Macan grew by 14 per cent, with most of the examples delivered having an all-electric drive. Among the sales regions, North America continues to be the largest market: 20,698 deliveries represent an increase of 37 per cent compared to the same period last year.
Worldwide, deliveries were eight per cent below the previous year’s figures for the first three months of the year, while the sales structure across the individual regions remained very balanced. "The Macan performed very well in the first quarter and, with the all-electric variant, is making a significant contribution to our increased electrification rate. Overall, we have a very balanced powertrain mix that reflects the different preferences of our customers, globally," says Matthias Becker, Member of the Executive Board for Sales and Marketing at Porsche AG. "We will continue to meet the diverse requirements of our customers in the future with a product strategy that includes all three drive variants for two-door sports cars, sports sedans and sports SUVs well into the 2030s."
Porsche Taiwan Achieves Consistent Growth in Q1 2025
Porsche Taiwan reported a solid first quarter in 2025, with 1,470 vehicles delivered, marking a 4% year-over-year increase. The Macan range, including the all-electric variant, experienced significant growth of 112%. The 718 model line also performed strongly, registering a 20% year-over-year rise. Notably, the Panamera model saw a substantial growth with deliveries tripling year-on-year.
"We are encouraged by Porsche Taiwan's performance in the first quarter of 2025. The positive growth across key model lines, particularly the Macan and 718, highlights the sustained demand for Porsche vehicles in the market. The Macan Electric's early success is particularly significant for the Taiwan market, as it showcases the viability and appeal of our next-generation electric driving vision, designed for urban lifestyles. This success underscores the relevance of our evolving product portfolio and strategy, which aims to cater to diverse customer needs in Taiwan. Furthermore, the Porsche Driving Centre, opened in Q2 2024, has been well-received, serving as a key touchpoint for customers to experience the Porsche brand firsthand and reinforcing our dedication to delivering exceptional driving experiences,” said Christian Nater, CEO of Porsche Taiwan. “The outstanding reception of the Panamera is also very promising. We will continue to focus on delivering a highly attractive portfolio of sports cars, sports sedans and sports SUVs, and maintaining our high standards of customer service."
Looking ahead to the rest of the year, Matthias Becker says: "Porsche has a very young and highly attractive product range. Customer demand remains at a solid level. At the same time, Porsche is also investing in the brand and the product portfolio in order to be able to react flexibly to customer requirements. We are working closely with the various sales regions and will consistently focus on matching demand and supply in line with our 'Value over Volume' strategy."
Further information, as well as film and photo material, is available in the Porsche Newsroom: newsroom.porsche.de