Porsche Macan, best-selling model line
Stuttgart/Taipei.
Porsche significantly increased the share of electrified vehicles sold in the first half of 2025: between January and June, a total of 146,391 vehicles were delivered to customers worldwide, of which 36.1 per cent were electrified (+14.5 percentage points). These consist of 23.5 per cent fully electric vehicles and 12.6 per cent plug-in hybrids. The strongest growth among the sports car manufacturer’s six model lines was recorded by the Macan with a 15 per cent increase. The Panamera also performed well, with a 13 per cent increase compared to the previous year. North America remains the largest sales region with 43,577 deliveries, corresponding to a 10 per cent increase compared to last year. This marks a new all-time half year record for the region. The Overseas and Emerging Markets achieved a new all-time record, with 30,158 deliveries.
“The fully electric Macan is making a significant contribution to our proportion of electrified cars,” said Matthias Becker, Board Member for Sales and Marketing at Porsche AG. “Overall, we have succeeded in keeping sales volumes stable and balanced across the sales regions despite ongoing geopolitical challenges. Our customers continue to place great value on individualised vehicles and we will continue to expand our offerings in this area.”
Porsche Taiwan achieves solid performance in first half of 2025
Porsche Taiwan demonstrated steady performance in the first half of 2025, with retail deliveries reaching 2,864 cars, a 4% increase compared to the previous year. The Macan proved to be a strong performer, with sales up 96% compared to the previous year, accounting for 38% of total sales across all model lines. The 718 model line saw a significant 56% surge in sales year-over-year. Furthermore, the Panamera model experienced remarkable growth, with sales increasing by over five times compared to the same period last year, highlighting strong market demand for high-performance vehicles.
"The Taiwanese market has demonstrated an encouraging and resilient momentum in the first half of this year, once again proving the enduring appeal of the Porsche brand in Taiwan and our customers' profound recognition of our products," said Christian Nater, CEO of Porsche Taiwan. “We expect the second half of 2025 with an ongoing challenging market situation and diligently strive to provide exceptional products and services that engage the Porsche community and enhance sports car enthusiasts' driving excitement.”
Looking ahead to the second half of the year, Matthias Becker said: “We expect the environment to remain challenging. This makes it all the more important that we work closely with our sales regions to carefully balance supply and demand in line with our ‘value over volume’ strategy. The basis for this is our highly attractive and almost completely renewed product range, which excellently covers the very diverse customer requirements worldwide in terms of powertrain and equipment.”
About Porsche Taiwan
Established in 2018, Porsche Taiwan is a subsidiary of Porsche AG - a German automobile manufacturer specialized in high-performance sportscars, SUVs and sedans with 75 years of history. It is currently composed of more than 55 employees for Operations, Product & Services, Finance & IT, Marketing & CRM, Business Development and Public Relations. With a diverse workforce of demographics from all over the world, the team consists of a substantial mix of skills and experiences. Porsche Taiwan is also dedicated in giving back to community via the ‘Dream Together’ programme since its establishment.
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