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Consumer & Retail

Taiwan’s consumer and retail landscape is marked by strong digital infrastructure, high purchasing power, and a tech-savvy population. These conditions create a dynamic environment for consumer goods, e-commerce, and especially gaming—an increasingly important growth sector. For German companies, Taiwan offers a promising entry point into East Asia with receptive consumers and high standards for quality and innovation.

Retail_woman in store
AI-generated/freepik.com
Key Facts & Market Volume
  • Taiwan boasts one of the highest internet penetration rates in Asia and a highly urbanized, brand-conscious population.
  • The gaming industry alone generated USD 2.32 billion in 2023, marking a 5% increase over the previous year.
  • Projected revenue for 2025 is USD 3.46 billion, with a compound annual growth rate (CAGR) of 6.87% from 2023 to 2027.
  • The mobile segment dominates the market, accounting for 63.8% of revenue, followed by PC (27.4%) and console games (8.9%).
  • User penetration in the gaming sector is expected to reach 36.9% by 2025, highlighting widespread engagement.
  • Taiwan is the 14th-largest gaming market globally, and ranks 7th in mobile gaming revenue.
  • Casual gamers—who now make up around 70% of the market—rose significantly during the pandemic and remain open to new formats and apps.

  • 2.32 billion USD

    generated by the gaming industry in 2023

  • 14th largest gaming market globally

    and 7th in mobile gaming revenue

  • 70% of the gaming market

    are casual gamers
Important Areas for Collaboration

E-commerce & Retail Tech

Omnichannel platforms, digital payment systems, and AI-driven retail analytics.

Gaming & App Development

Growing demand for mobile and AR games; ideal for German studios and tech providers.

Sustainable Consumer Goods

Rising awareness of eco-conscious products offers an edge for certified goods.

Lifestyle & Wellness

Increasing interest in European health, wellness, and personal care brands

Gaming
AI-generated/freepik.com
Latest Trends

Taiwan's retail sector is evolving rapidly, driven by a shift toward digital-first experiences and premium consumption. The line between physical and digital shopping continues to blur, with smart retail formats, mobile-first marketing, and AI personalization gaining momentum. Gaming, in particular, benefits from mobile dominance and an openness to innovation—especially in areas like augmented reality, gamified fitness, and in-game purchases.

Potential for German Companies

Taiwan presents significant opportunities for German brands and developers across retail and gaming. The openness of Taiwan’s casual gamer base, combined with a high receptiveness to foreign innovation, makes it an attractive market for German app and game developers—especially those focusing on mobile and AR content. In the broader retail segment, there is strong demand for premium, sustainable, and digitally enhanced products, with German brands enjoying a strong reputation for quality and trustworthiness.

Key Players & Partners active in Taiwan

German Companies:

Taiwanese Players:

Innovation Hubs:

Adidas

 

Puma

 

Henkel

 

Bosch Home Appliance

 

Pro Gamersware GmbH (Taiwan Branch)

Taiwan FamilyMart Co., Ltd.

Shin Kong Mitsukoshi (department stores)

 

Eslite Spectrum Corp. (cultural retail)

 

POYA International Co., Ltd. (lifestyle retail)

 

Watsons Taiwan, Momo.com Inc., PChome Online Inc.

Taiwan Startup Stadium (retail tech)

 

Institute for Information Industry (digital innovation & smart retail solutions)

 

AppWorks (e-commerce accelerator)

Interested in exploring the Taiwanese consumer and gaming markets or connecting with local partners? We're here to support you every step of the way!

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