- The 911 sports car icon sets another delivery record
- Macan remains the strongest model line with 84,328 cars delivered
- Balanced sales structure despite economic and geopolitical challenges
- Porsche Taiwan delivered 4,680 vehicles in 2025
Stuttgart/Taipei. With a balanced sales structure across individual markets, Dr. Ing. h.c. F. Porsche AG, Stuttgart, delivered a total of 279,449 cars to customers around the world in 2025. The figure was 310,718 for the previous year, representing a decline of 10 per cent. Porsche’s top priority remains a value-oriented derivative mix.
“After several record years, our deliveries in 2025 were below the previous year’s level. This development is in line with our expectations and is due to supply gaps for the 718 and Macan combustion-engined models, the continuing weaker demand for exclusive products in China, and our value-oriented supply management,” says Matthias Becker, Member of the Executive Board for Sales and Marketing at Porsche AG. “In 2025, we delighted our customers with outstanding cars – such as the 911 Turbo S with its T-Hybrid drive system.” The response to the launch of the Cayenne Electric at the end of 2025 also shows, Becker adds, that Porsche is meeting customer expectations with its innovative and high-performance products.
With 84,328 deliveries, the Macan was the best-selling model line. North America remains the largest sales region with 86,229 deliveries – a figure that is in line with the previous year.
Porsche repositioned itself in 2025 and made forward-looking strategic product decisions. The delivery mix in 2025 underscores that the sports car manufacturer is consistently responding to global customer preferences by expanding its drivetrain strategy to offer combustion-engined, plug-in hybrid, and fully electric cars. In 2025, 34.4 per cent of Porsche cars delivered worldwide were electrified (+7.4 percentage points), with 22.2 per cent being fully electric and 12.1 per cent being plug-in hybrids. This puts the global share of fully electric vehicles at the upper end of the target range of 20 to 22 per cent for 2025. In Europe, for the first time, more electrified cars were delivered than pure combustion-engined models (57.9 per cent electrification share), with every third car being fully electric. Among the Panamera and Cayenne models, plug-in hybrid derivatives dominate the European delivery figures. At the same time, the combustion-engined and T-Hybrid 911 set a new benchmark with 51,583 deliveries worldwide.
Porsche Taiwan increases segment share to 15.4 percent amidst challenging market environment
In Taiwan, a total of 4,680 vehicles were delivered in 2025. Although the overall retail environment was affected by broader market challenges, Porsche Taiwan recorded an average segment share of 15.4%, an increase of 1.7 percentage points compared to the previous year. The Macan and Panamera drove significant momentum, recording year-on-year growth of 83% and 57% respectively, while the Cayenne remained a central pillar, accounting for 30% of total deliveries.
“Despite the macroeconomic headwinds, Porsche Taiwan continues to see solid performance supported by our passionate customer base and a compelling product lineup,” said Christian Nater, CEO of Porsche Taiwan. “The exceptional growth of the Macan and Panamera, combined with our increased market share, underscores the resilience of our brand and the continued desirability of our sports cars.”
Looking ahead, Matthias Becker says: “In 2026, we have a clear focus; we want to manage demand and supply according to our ‘value over volume’ strategy. At the same time, we are planning our volumes for 2026 realistically, considering the production phase-out of the combustion-engined 718 and Macan models.” In parallel, Porsche is consistently investing in its three-pronged powertrain strategy and will continue to inspire customers with unique sports cars in 2026. An important component is the expansion of the brand’s customization offering – via both the Exclusive Manufaktur and Sonderwunsch program. In doing so, the company is responding to customers’ ever-increasing desire for individualization.
Further information, film and photo material in the Porsche Newsroom: newsroom.porsche.com
About Porsche Taiwan
Established in 2018, Porsche Taiwan is a subsidiary of Porsche AG - a German automobile manufacturer specialized in high-performance sportscars, SUVs and sedans with 75 years of history. It is currently composed of more than 55 employees for Operations, Product & Services, Finance & IT, Marketing & CRM, Business Development and Public Relations. With a diverse workforce of demographics from all over the world, the team consists of a substantial mix of skills and experiences. Porsche Taiwan is also dedicated in giving back to community via the ‘Dream Together’ programme since its establishment.
Porsche Taiwan
PR Manager
Gordon Hsu
Tel：+886.2.6631.1911
Email：gordon.hsu@porsche.tw