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ITB Berlin 2026

  • Event

ITB Berlin is the world's largest B2B travel trade fair for hotels, tourism boards, travel agencies, system providers, airlines and car rental companies. It is not only a major event for the travel industry, but also provides a platform for tourism industry to exchange ideas with others.

ITB-Berlin

The World’s Leading Travel Trade Show

Event Information

  • Date: March 3(Tue.) - March 5(Thu.), 2026
  • Opening hours: 10:00-18:00

Venue

  •  Berlin ExpoCenter City, 
     Messedamm 22, 
     14055 Berlin                                                                                                               

Key Figures from ITB Berlin 2024

  • Total Visitors: 100,000+ attendees
  • Exhibitors: 5,600 from 190 countries
  • 1,300 buyer circle members

Product Group

  •  Adventure Travel & Responsible Tourism
  •  Business Travel
  •  Career Center – Studies, jobs &perspectives
  •  Culture Tourism
  •  Hospitality
  •  ITB Book Award
  •  ITB Mice Forum
  •  ITB LGBTQ+ Tourism
  •  Luxury Travel
  •  Medical Tourism
  •  Travel Technology
  •  Youth Travel & Economy Accomodation

 Stand Price Overview and Registration 

StandEarly Bird Price (until July 1, 2025)Regular Price (from July 2,2025)
Row Stand€217.00/ m2€222.00/ m2
Corner Stand€253.89/ m2€259.74/ m2
Penisula Stand€308.14/ m2€315.24/ m2
Island Stand€362.39/ m2€370.74/ m2
from 400 m2€220.00/ m2 
Mandatory additional costsPrice
Communication Package€114.00 plus VAT
AUMA charge€0.60 /m2 plus VAT

*minimum booth size is 20 m², all areas are rounded to the nearest square meter.

*booth rental prices apply for the first 100 m², for areas exceeding 100 m²,                                        each additional m² will be charged at the specified inline booth price (row stand).

Official Trade Fair Website

Please click here for more information.

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