GTO Business Alliance

Jens Liebermann appointed as new managing director of BASF Taiwan

10/01/2025

BASF has appointed Jens Liebermann as Managing Director of BASF Taiwan, effective January 1, 2025.

BASF has appointed Jens Liebermann as Managing Director of BASF Taiwan, effective January 1, 2025.

In addition to his new responsibilities as Managing Director of BASF Taiwan, Jens will continue his current role as Vice President, Business Management Semiconductor Materials, Global Business Unit Electronic Materials, BASF.

Jens Liebermann began his journey with BASF in 2007 in the Coatings Division with a focus on automotive coatings solutions. Over the years, he has garnered extensive experience through various roles in marketing, sales, business management, and strategy. After that, he was responsible for business management of Metal Systems under BASF Global Business Unit Electronic Materials. Since 2020, Jens Liebermann has served as Vice President for the global semiconductor materials business of BASF with a focus on supplying ultra-pure single chemicals and advanced chemical formulations to the semiconductor industry. He also played a leading role in the strategy development and organizational restructure of BASF’s Electronic Materials business.

“I am excited to embark on this new journey with BASF in Taiwan, where I see incredible potential to innovate and co-develop our leading materials together with world’s leading semiconductor companies. Leveraging our strong manufacturing network as well as collaboration with customers, research institutes and partners, I also look forward to exploring new opportunities that will enhance BASF’s entire impact in the local market,” said Jens Liebermann.

Professional Career

2025

Managing Director, BASF Taiwan

Vice President, Business Management Semiconductor Materials  
BASF Global Business Unit Electronic Materials

2020

Vice President, Business Management Semiconductor Materials
BASF Global Business Unit Electronic Materials

2018

Director, Business Management Metal Systems          
BASF Global Business Unit Electronic Materials

2015

Head of Global Strategy & Market Intelligence        
BASF Dispersions & Pigments Division

2014

Senior Manager, Global Strategy                           
BASF Dispersions & Pigments Division

2010

Regional Business and Sales Support Manager, Middle East
BASF Automotive Refinish Coatings Solutions EMEA

2008

Project Manager, Marketing Services                   
BASF Automotive Refinish Coatings Solutions Europe

2007

Joined BASF Coatings, Muenster, Germany as Marketing Manager, Automotive Refinish Coatings Solutions Europe